We are excited to share that Azend Technologies successfully participated in the GITEX Expand North Star event from October 13 to 16, 2024, in Dubai. This initiative, organized by the Sri Lanka Export Development Board (EDB) in collaboration with the Sri Lanka Consulate General in Dubai, showcased Sri Lankan innovation and fostered international partnerships.
GITEX is renowned as one of the leading technology and engineering events in the MENA and Asian regions, attracting global attention for its expansive platform that draws visitors from all corners of the world. Recently rebranded as GITEX Global, the event has broadened its scope, extending its reach to Europe and Africa.
The 2024 GITEX event focused on nine key technology themes: AI, Telecom, Cybersecurity, Future Mobility, Coders/Developers, Metaverse, YouthX, Sustainability, and CTO World Congress. It featured nine co-located events, including GITEX Global, AI Everything, GITEX Impact, Future Urbanism, GLOBAL Devslam, Expand North Star, Fintech Surge, Future Blockchain Summit, and Marketing Mania. GITEX Global ran from October 14 to 18, with these co-located events occurring simultaneously.
GITEX Expand North Star, a key part of GITEX Global, stood as the world’s largest investor programme. It offered a unique platform for investors to broaden their networks, explore cutting-edge technology trends, and engage with a diverse array of high-quality start-ups. The programme also featured matchmaking opportunities to connect SMEs and start-ups with potential partners and investors.
For the first time, the EDB organized Sri Lanka’s participation in GITEX Expand North Star, aiming to support 10 SMEs/start-ups in this prestigious investor programme. This initiative was designed to enhance Sri Lankan companies’ visibility and facilitate their expansion into the international market.
In addition to the pavilion and business meetings at Dubai Harbour, where the GITEX North Star was showcased, the Sri Lanka Consulate General in Dubai, Sri Lankan Business Council in UAE, and Sri Lanka IT Professionals’ Association in the UAE collaborated with the EDB to organize a comprehensive programme. This included a visit to the GITEX Global trade exhibition, participation in a one-day networking event, and visits to start-up incubators in Dubai to foster connections and business opportunities.
With these efforts, the EDB and its partners aimed to strengthen Sri Lanka’s growing reputation as a centre for technological innovation and business on the global stage.
